MARKETING
AUTOMATION
unlock the full potential of
MARKETING automation
Automate Your Key Marketing Activities to Accelerate Growth
In today's fast-paced and consumer-driven world, marketers face the daunting task of engaging prospects at every stage of the buying cycle with personalized, impactful content across a multitude of touchpoints. Marketing automation has become the key solution to navigate this complexity and drive meaningful results. When supported by a comprehensive and agile strategy, marketing automation promises organizations to significantly enhance customer engagement, increase sales quality leads, accelerate sales pipeline growth, and plays an essential role in helping maximize your marketing's ROI through a streamlined, data-driven approach.
When approached with a wide lens across the entirety of your business operations, marketing automation offers substantial benefits that ultimately, promises to accelerate a company's growth and financial performance.
A Holistic Approach To Marketing Automation
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Employing the use of a marketing automation platform is an exciting yet challenging endeavor. The pressure to quickly demonstrate measurable results can be intense. However, true success requires far more than just the platform—it demands a holistic strategy. Without this comprehensive approach, companies risk underutilizing their investment, leading to missed opportunities and fragmented marketing-communications and customer experiences.
To unlock the full potential of your marketing efforts, it’s essential to integrate CRM, sales enablement, and social marketing platforms seamlessly. For companies with deep experience and resources, solely relying on the favored platform vendor may be enough. Yet, for others, enlisting a partner with deep expertise that extends well beyond the scope of a typical marketing automation initiative proves far more effective in mitigating risk and ensuring the full potential of marketing automation is unlocked.
Accelerate Your Business Growth
Marketing automation is far more than just another software tool; it's the cornerstone of marketing-sales transformation, enabling businesses to become truly customer-centric and revolutionizing their engagement across digital platforms. However, implementing these essential changes within your organization can be complex and challenging. While some organizations may manage with internal resources, many require additional expertise. Our skilled team of luminaries are solely focused on ensuring your marketing automation investment delivers key benefits from the start, and ultimately, accelerates your organization's growth. On average, our clients see a 25% boost in marketing ROI within the first year.
Selecting The Best Technology Platform
Evaluating marketing automation platforms is a crucial decision that requires a purposeful and systematic approach. It's tempting to hastily settle on a solution, but doing so can lead to costly missteps and inadequate alignment with your marketing goals. Leverage our organization's extensive experience and in-depth understanding of top marketing automation technologies, including all their unique nuances. We guide you through the entire process, from crafting a comparison report to establishing a precise scoring system tailored to your distinct requirements. Our expertise makes certain the evaluation process uncovers important insights and considerations, and ultimately, reveals the ideal technology platform to advance your current and future marketing objectives.
Marketing and Sales
Alignment
Marketing automation can pave the way to improve your marketing and sales in a way that can deliver significant lasting benefits to your business. As part of our holistic approach, our team identifies the costly gaps between marketing and sales, and analyzes each key facet of your marketing-sales funnel - from lead management and lead handover, to leads returned to marketing. After which, we offer actionable recommendations and with your support, take specific actions that minimize misalignment, and proactively facilitate your marketing-sales teams' making positive changes that are essential to unlocking the full potential of your marketing automation initiative.
A Strong Foundation
Ensure your company's marketing automation journey begins with a strong foundation. Our comprehensive approach combines certified technical expertise on dozens of platforms, business operations consulting, and strategic marketing services that guarantees a successful deployment. With Sovartis, your marketing platform initiative gains a seamless integration that maximizes efficiency, enhances customer engagement, and advances data-driven decision-making - setting your business up for sustained success in today's new era of the customer.
Design Your Marketing Cloud
Marketing automation solutions have become the main hub or that one system that everything else hangs off of. Those marketers who are in the know 'get this' and want to push it to its limits. “Integrate MA with this”… “Pass information to that” and soon you’ve defined your very own marketing cloud. The smartest marketers build an always on marketing infrastructure right in the cloud.
Campaign
Management
The buyer’s journey has changed significantly. As a result, your marketing programs must prove agile and adaptive. It’s all about lead nurture, drip programs and always-on frameworks. Our best practices offer businesses a proven formula for maximizing the value from your existing and future multi-channel marketing campaigns.
Comprehensive Training
Sovartis' certified platform specialists provide precision training that transfers knowledge of all essential features needed to launch your first campaign, track its performance in real time, and gain insights from ongoing analysis.
Our training curriculum is uniquely tailored to your marketing processes and practices, integrating seamlessly with your broader marketing strategy. This approach minimizes your learning curve, accelerates your time to value, and ensures you achieve a faster ROI.
The Value We Deliver is Best Seen In
Our Customers Elevated Marketing Success
In making a significant investment in our marketing automation platform, it was so important for us to design and integrate our platform into the business in a way that we'd see a measurable impact early on. The hands-on work your consultants provided along with a phased approach ensured that we did things right, and positioned us to make the most of our investment early on.
~ Smartzip ~
